There are those who think wikis are a relic from the past, an antique method to output HTML invented when HTML was considered intimidating. Actually, that is far from the truth. It is true that wiki markup results in HTML output. (Of course it does -- it targets a web browser, what else would it use?) And yes, it only allows some control over the resulting HTML. The critics miss the point that the wiki is an authoring tool, designed to make authoring of content easy, especially in a collaborative setting. These apparent limitations are essential ingredients to both making the authoring easy, and making the works of many appear as a uniform whole. Before dismissing the wiki, some research might be in order. This concept of easy to author extends to other solutions as well, such as Markdown which has gained widespread adoption, where the similarities in goals and syntax are striking.